Tumblr ↗

Tumblr Gradient

#35465C

#526479

Text readability

Brand DarkCool Tech

Tumblr Gradient is a dark and cool 2-colour linear gradient that runs from blue (#35465C) to blue (#526479) at 135°. It is inspired by Tumblr’s brand colours, a reference point for tech interfaces. White text reads best on it, at a contrast ratio of 7.6:1 against the gradient’s average colour (AAA). Check every point, not just the average →

Unofficial reference: inspired by Tumblr’s brand colours, which may differ from its official guidelines. The Gradients is not affiliated with or endorsed by Tumblr. Tumblr is a trademark of its owner. The CSS is free to use, but don’t use these colours to make your own product look like Tumblr’s. Terms

CSS

background: linear-gradient(135deg, #35465C, #526479);

Tailwind

bg-gradient-to-br from-[#35465C] to-[#526479]

Figma token

{
    "tumblr": {
        "value": "linear-gradient(135deg, #35465C 0%, #526479 100%)",
        "type": "color"
    }
}

Tumblr Gradient for SwiftUI, Flutter, Android and more

The same gradient, same direction, ready for your app or design system.

let tumblrGradient = LinearGradient(
    colors: [
        Color(red: 0.208, green: 0.275, blue: 0.361),
        Color(red: 0.322, green: 0.392, blue: 0.475)
    ],
    startPoint: UnitPoint(x: 0, y: 0),
    endPoint: UnitPoint(x: 1, y: 1)
)

// Usage
Rectangle().fill(tumblrGradient)

val tumblrColors = listOf(Color(0xFF35465C), Color(0xFF526479))

Modifier.drawBehind {
    drawRect(
        Brush.linearGradient(
            colors = tumblrColors,
            start = Offset(size.width * 0f, size.height * 0f),
            end = Offset(size.width * 1f, size.height * 1f)
        )
    )
}

<!-- res/drawable/tumblr_gradient.xml -->
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <gradient
        android:angle="315"
        android:startColor="#35465C"
        android:endColor="#526479"
        android:type="linear" />
</shape>

const tumblrGradient = LinearGradient(
    begin: Alignment(-1, -1),
    end: Alignment(1, 1),
    colors: [Color(0xFF35465C), Color(0xFF526479)],
);

// Usage
Container(decoration: const BoxDecoration(gradient: tumblrGradient))

import { LinearGradient } from 'expo-linear-gradient';

<LinearGradient
  colors={['#35465C', '#526479']}
  start={{ x: 0, y: 0 }}
  end={{ x: 1, y: 1 }}
  style={{ flex: 1 }}
/>

<svg xmlns="http://www.w3.org/2000/svg" width="1200" height="630" viewBox="0 0 1200 630">
  <defs>
    <linearGradient id="tumblr" x1="0" y1="0" x2="1" y2="1">
      <stop offset="0%" stop-color="#35465C" />
      <stop offset="100%" stop-color="#526479" />
    </linearGradient>
  </defs>
  <rect width="100%" height="100%" fill="url(#tumblr)" />
</svg>

:root {
  --tumblr-1: #35465C;
  --tumblr-2: #526479;
  --tumblr-angle: 135deg;
  --tumblr: linear-gradient(var(--tumblr-angle), var(--tumblr-1), var(--tumblr-2));
}

.hero {
  background: var(--tumblr);
}

$tumblr-1: #35465C;
$tumblr-2: #526479;
$tumblr: linear-gradient(135deg, $tumblr-1, $tumblr-2);

@mixin tumblr-bg {
  background: $tumblr-1;
  background: $tumblr;
}

Colours in the Tumblr Gradient

Stop	Name	HEX	RGB	HSL
1	Blue	`#35465C`	`rgb(53, 70, 92)`	`hsl(214, 27%, 28%)`
2	Blue	`#526479`	`rgb(82, 100, 121)`	`hsl(212, 19%, 40%)`

Tumblr Gradient in use

Build something beautifulA hero section on the Tumblr GradientGet started

Button

Card accentAs a border or progress bar

Gradient text

Tumblr Gradient variations

Reversed

Horizontal

Radial

Conic

Softer

Deeper

Smooth (OKLCH)

Hard stops

Download as an image

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More sizes and styles in the Wallpaper Maker →

Frequently asked questions

What are the hex codes for the Tumblr Gradient?

The Tumblr Gradient uses 2 colours: #35465C and #526479, at an angle of 135°.

How do I use the Tumblr Gradient in CSS?

Paste background: linear-gradient(135deg, #35465C, #526479); into any element’s styles. For Tailwind, use the class list in the Tailwind block above.

What text colour works on the Tumblr Gradient?

White text has the best contrast, at 7.6:1 against the gradient’s average colour, which is AAA. Check the lightest and darkest ends too if text spans the whole gradient.