ConvertKit ↗

ConvertKit Gradient

#FB6970

#C73960

Text readability

Brand WarmBold Tech

ConvertKit Gradient is a warm and bold 2-colour linear gradient that runs from light red (#FB6970) to pink (#C73960) at 135°. It is inspired by ConvertKit’s brand colours, a reference point for tech interfaces. Black text reads best on it, at a contrast ratio of 5.6:1 against the gradient’s average colour (AA). Check every point, not just the average →

Unofficial reference: inspired by ConvertKit’s brand colours, which may differ from its official guidelines. The Gradients is not affiliated with or endorsed by ConvertKit. ConvertKit is a trademark of its owner. The CSS is free to use, but don’t use these colours to make your own product look like ConvertKit’s. Terms

CSS

background: linear-gradient(135deg, #FB6970, #C73960);

Tailwind

bg-gradient-to-br from-[#FB6970] to-[#C73960]

Figma token

{
    "convertkit": {
        "value": "linear-gradient(135deg, #FB6970 0%, #C73960 100%)",
        "type": "color"
    }
}

ConvertKit Gradient for SwiftUI, Flutter, Android and more

The same gradient, same direction, ready for your app or design system.

let convertkitGradient = LinearGradient(
    colors: [
        Color(red: 0.984, green: 0.412, blue: 0.439),
        Color(red: 0.78, green: 0.224, blue: 0.376)
    ],
    startPoint: UnitPoint(x: 0, y: 0),
    endPoint: UnitPoint(x: 1, y: 1)
)

// Usage
Rectangle().fill(convertkitGradient)

val convertkitColors = listOf(Color(0xFFFB6970), Color(0xFFC73960))

Modifier.drawBehind {
    drawRect(
        Brush.linearGradient(
            colors = convertkitColors,
            start = Offset(size.width * 0f, size.height * 0f),
            end = Offset(size.width * 1f, size.height * 1f)
        )
    )
}

<!-- res/drawable/convertkit_gradient.xml -->
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <gradient
        android:angle="315"
        android:startColor="#FB6970"
        android:endColor="#C73960"
        android:type="linear" />
</shape>

const convertkitGradient = LinearGradient(
    begin: Alignment(-1, -1),
    end: Alignment(1, 1),
    colors: [Color(0xFFFB6970), Color(0xFFC73960)],
);

// Usage
Container(decoration: const BoxDecoration(gradient: convertkitGradient))

import { LinearGradient } from 'expo-linear-gradient';

<LinearGradient
  colors={['#FB6970', '#C73960']}
  start={{ x: 0, y: 0 }}
  end={{ x: 1, y: 1 }}
  style={{ flex: 1 }}
/>

<svg xmlns="http://www.w3.org/2000/svg" width="1200" height="630" viewBox="0 0 1200 630">
  <defs>
    <linearGradient id="convertkit" x1="0" y1="0" x2="1" y2="1">
      <stop offset="0%" stop-color="#FB6970" />
      <stop offset="100%" stop-color="#C73960" />
    </linearGradient>
  </defs>
  <rect width="100%" height="100%" fill="url(#convertkit)" />
</svg>

:root {
  --convertkit-1: #FB6970;
  --convertkit-2: #C73960;
  --convertkit-angle: 135deg;
  --convertkit: linear-gradient(var(--convertkit-angle), var(--convertkit-1), var(--convertkit-2));
}

.hero {
  background: var(--convertkit);
}

$convertkit-1: #FB6970;
$convertkit-2: #C73960;
$convertkit: linear-gradient(135deg, $convertkit-1, $convertkit-2);

@mixin convertkit-bg {
  background: $convertkit-1;
  background: $convertkit;
}

Colours in the ConvertKit Gradient

Stop	Name	HEX	RGB	HSL
1	Light red	`#FB6970`	`rgb(251, 105, 112)`	`hsl(357, 95%, 70%)`
2	Pink	`#C73960`	`rgb(199, 57, 96)`	`hsl(344, 56%, 50%)`

ConvertKit Gradient in use

Build something beautifulA hero section on the ConvertKit GradientGet started

Button

Card accentAs a border or progress bar

Gradient text

ConvertKit Gradient variations

Reversed

Horizontal

Radial

Conic

Softer

Deeper

Smooth (OKLCH)

Hard stops

Download as an image

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Frequently asked questions

What are the hex codes for the ConvertKit Gradient?

The ConvertKit Gradient uses 2 colours: #FB6970 and #C73960, at an angle of 135°.

How do I use the ConvertKit Gradient in CSS?

Paste background: linear-gradient(135deg, #FB6970, #C73960); into any element’s styles. For Tailwind, use the class list in the Tailwind block above.

What text colour works on the ConvertKit Gradient?

Black text has the best contrast, at 5.6:1 against the gradient’s average colour, which is AA. Check the lightest and darkest ends too if text spans the whole gradient.