Prime Video ↗

Prime Video Gradient

#00A8E1

#0076B6

Text readability

Brand Cool Media

Prime Video Gradient is a cool 2-colour linear gradient that runs from teal (#00A8E1) to blue (#0076B6) at 135°. It is inspired by Prime Video’s brand colours, a reference point for media interfaces. Black text reads best on it, at a contrast ratio of 5.8:1 against the gradient’s average colour (AA). Check every point, not just the average →

Unofficial reference: inspired by Prime Video’s brand colours, which may differ from its official guidelines. The Gradients is not affiliated with or endorsed by Prime Video. Prime Video is a trademark of its owner. The CSS is free to use, but don’t use these colours to make your own product look like Prime Video’s. Terms

CSS

background: linear-gradient(135deg, #00A8E1, #0076B6);

Tailwind

bg-gradient-to-br from-[#00A8E1] to-[#0076B6]

Figma token

{
    "prime-video": {
        "value": "linear-gradient(135deg, #00A8E1 0%, #0076B6 100%)",
        "type": "color"
    }
}

Prime Video Gradient for SwiftUI, Flutter, Android and more

The same gradient, same direction, ready for your app or design system.

let primeVideoGradient = LinearGradient(
    colors: [
        Color(red: 0, green: 0.659, blue: 0.882),
        Color(red: 0, green: 0.463, blue: 0.714)
    ],
    startPoint: UnitPoint(x: 0, y: 0),
    endPoint: UnitPoint(x: 1, y: 1)
)

// Usage
Rectangle().fill(primeVideoGradient)

val primeVideoColors = listOf(Color(0xFF00A8E1), Color(0xFF0076B6))

Modifier.drawBehind {
    drawRect(
        Brush.linearGradient(
            colors = primeVideoColors,
            start = Offset(size.width * 0f, size.height * 0f),
            end = Offset(size.width * 1f, size.height * 1f)
        )
    )
}

<!-- res/drawable/prime-video_gradient.xml -->
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <gradient
        android:angle="315"
        android:startColor="#00A8E1"
        android:endColor="#0076B6"
        android:type="linear" />
</shape>

const primeVideoGradient = LinearGradient(
    begin: Alignment(-1, -1),
    end: Alignment(1, 1),
    colors: [Color(0xFF00A8E1), Color(0xFF0076B6)],
);

// Usage
Container(decoration: const BoxDecoration(gradient: primeVideoGradient))

import { LinearGradient } from 'expo-linear-gradient';

<LinearGradient
  colors={['#00A8E1', '#0076B6']}
  start={{ x: 0, y: 0 }}
  end={{ x: 1, y: 1 }}
  style={{ flex: 1 }}
/>

<svg xmlns="http://www.w3.org/2000/svg" width="1200" height="630" viewBox="0 0 1200 630">
  <defs>
    <linearGradient id="prime-video" x1="0" y1="0" x2="1" y2="1">
      <stop offset="0%" stop-color="#00A8E1" />
      <stop offset="100%" stop-color="#0076B6" />
    </linearGradient>
  </defs>
  <rect width="100%" height="100%" fill="url(#prime-video)" />
</svg>

:root {
  --prime-video-1: #00A8E1;
  --prime-video-2: #0076B6;
  --prime-video-angle: 135deg;
  --prime-video: linear-gradient(var(--prime-video-angle), var(--prime-video-1), var(--prime-video-2));
}

.hero {
  background: var(--prime-video);
}

$prime-video-1: #00A8E1;
$prime-video-2: #0076B6;
$prime-video: linear-gradient(135deg, $prime-video-1, $prime-video-2);

@mixin prime-video-bg {
  background: $prime-video-1;
  background: $prime-video;
}

Colours in the Prime Video Gradient

Stop	Name	HEX	RGB	HSL
1	Teal	`#00A8E1`	`rgb(0, 168, 225)`	`hsl(195, 100%, 44%)`
2	Blue	`#0076B6`	`rgb(0, 118, 182)`	`hsl(201, 100%, 36%)`

Prime Video Gradient in use

Build something beautifulA hero section on the Prime Video GradientGet started

Button

Card accentAs a border or progress bar

Gradient text

Prime Video Gradient variations

Reversed

Horizontal

Radial

Conic

Softer

Deeper

Smooth (OKLCH)

Hard stops

Download as an image

Free PNG wallpapers and backgrounds, drawn in your browser at full resolution.

More sizes and styles in the Wallpaper Maker →

Frequently asked questions

What are the hex codes for the Prime Video Gradient?

The Prime Video Gradient uses 2 colours: #00A8E1 and #0076B6, at an angle of 135°.

How do I use the Prime Video Gradient in CSS?

Paste background: linear-gradient(135deg, #00A8E1, #0076B6); into any element’s styles. For Tailwind, use the class list in the Tailwind block above.

What text colour works on the Prime Video Gradient?

Black text has the best contrast, at 5.8:1 against the gradient’s average colour, which is AA. Check the lightest and darkest ends too if text spans the whole gradient.