BMW ↗

BMW Gradient

#1C69D4

#0050A0

Text readability

Brand Cool Tech

BMW Gradient is a cool 2-colour linear gradient that runs from blue (#1C69D4) to blue (#0050A0) at 135°. It is inspired by BMW’s brand colours, a reference point for tech interfaces. White text reads best on it, at a contrast ratio of 6.4:1 against the gradient’s average colour (AA). Check every point, not just the average →

Unofficial reference: inspired by BMW’s brand colours, which may differ from its official guidelines. The Gradients is not affiliated with or endorsed by BMW. BMW is a trademark of its owner. The CSS is free to use, but don’t use these colours to make your own product look like BMW’s. Terms

CSS

background: linear-gradient(135deg, #1C69D4, #0050A0);

Tailwind

bg-gradient-to-br from-[#1C69D4] to-[#0050A0]

Figma token

{
    "bmw": {
        "value": "linear-gradient(135deg, #1C69D4 0%, #0050A0 100%)",
        "type": "color"
    }
}

BMW Gradient for SwiftUI, Flutter, Android and more

The same gradient, same direction, ready for your app or design system.

let bmwGradient = LinearGradient(
    colors: [
        Color(red: 0.11, green: 0.412, blue: 0.831),
        Color(red: 0, green: 0.314, blue: 0.627)
    ],
    startPoint: UnitPoint(x: 0, y: 0),
    endPoint: UnitPoint(x: 1, y: 1)
)

// Usage
Rectangle().fill(bmwGradient)

val bmwColors = listOf(Color(0xFF1C69D4), Color(0xFF0050A0))

Modifier.drawBehind {
    drawRect(
        Brush.linearGradient(
            colors = bmwColors,
            start = Offset(size.width * 0f, size.height * 0f),
            end = Offset(size.width * 1f, size.height * 1f)
        )
    )
}

<!-- res/drawable/bmw_gradient.xml -->
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <gradient
        android:angle="315"
        android:startColor="#1C69D4"
        android:endColor="#0050A0"
        android:type="linear" />
</shape>

const bmwGradient = LinearGradient(
    begin: Alignment(-1, -1),
    end: Alignment(1, 1),
    colors: [Color(0xFF1C69D4), Color(0xFF0050A0)],
);

// Usage
Container(decoration: const BoxDecoration(gradient: bmwGradient))

import { LinearGradient } from 'expo-linear-gradient';

<LinearGradient
  colors={['#1C69D4', '#0050A0']}
  start={{ x: 0, y: 0 }}
  end={{ x: 1, y: 1 }}
  style={{ flex: 1 }}
/>

<svg xmlns="http://www.w3.org/2000/svg" width="1200" height="630" viewBox="0 0 1200 630">
  <defs>
    <linearGradient id="bmw" x1="0" y1="0" x2="1" y2="1">
      <stop offset="0%" stop-color="#1C69D4" />
      <stop offset="100%" stop-color="#0050A0" />
    </linearGradient>
  </defs>
  <rect width="100%" height="100%" fill="url(#bmw)" />
</svg>

:root {
  --bmw-1: #1C69D4;
  --bmw-2: #0050A0;
  --bmw-angle: 135deg;
  --bmw: linear-gradient(var(--bmw-angle), var(--bmw-1), var(--bmw-2));
}

.hero {
  background: var(--bmw);
}

$bmw-1: #1C69D4;
$bmw-2: #0050A0;
$bmw: linear-gradient(135deg, $bmw-1, $bmw-2);

@mixin bmw-bg {
  background: $bmw-1;
  background: $bmw;
}

Colours in the BMW Gradient

Stop	Name	HEX	RGB	HSL
1	Blue	`#1C69D4`	`rgb(28, 105, 212)`	`hsl(215, 77%, 47%)`
2	Blue	`#0050A0`	`rgb(0, 80, 160)`	`hsl(210, 100%, 31%)`

BMW Gradient in use

Build something beautifulA hero section on the BMW GradientGet started

Button

Card accentAs a border or progress bar

Gradient text

BMW Gradient variations

Reversed

Horizontal

Radial

Conic

Softer

Deeper

Smooth (OKLCH)

Hard stops

Download as an image

Free PNG wallpapers and backgrounds, drawn in your browser at full resolution.

More sizes and styles in the Wallpaper Maker →

Frequently asked questions

What are the hex codes for the BMW Gradient?

The BMW Gradient uses 2 colours: #1C69D4 and #0050A0, at an angle of 135°.

How do I use the BMW Gradient in CSS?

Paste background: linear-gradient(135deg, #1C69D4, #0050A0); into any element’s styles. For Tailwind, use the class list in the Tailwind block above.

What text colour works on the BMW Gradient?

White text has the best contrast, at 6.4:1 against the gradient’s average colour, which is AA. Check the lightest and darkest ends too if text spans the whole gradient.