Netflix ↗

Netflix Gradient

#E50914

#B20710

Text readability

Brand WarmBold Media

Netflix Gradient is a warm and bold 2-colour linear gradient that runs from red (#E50914) to red (#B20710) at 135°. It is inspired by Netflix’s brand colours, a reference point for media interfaces. White text reads best on it, at a contrast ratio of 5.8:1 against the gradient’s average colour (AA). Check every point, not just the average →

Unofficial reference: inspired by Netflix’s brand colours, which may differ from its official guidelines. The Gradients is not affiliated with or endorsed by Netflix. Netflix is a trademark of its owner. The CSS is free to use, but don’t use these colours to make your own product look like Netflix’s. Terms

CSS

background: linear-gradient(135deg, #E50914, #B20710);

Tailwind

bg-gradient-to-br from-[#E50914] to-[#B20710]

Figma token

{
    "netflix": {
        "value": "linear-gradient(135deg, #E50914 0%, #B20710 100%)",
        "type": "color"
    }
}

Netflix Gradient for SwiftUI, Flutter, Android and more

The same gradient, same direction, ready for your app or design system.

let netflixGradient = LinearGradient(
    colors: [
        Color(red: 0.898, green: 0.035, blue: 0.078),
        Color(red: 0.698, green: 0.027, blue: 0.063)
    ],
    startPoint: UnitPoint(x: 0, y: 0),
    endPoint: UnitPoint(x: 1, y: 1)
)

// Usage
Rectangle().fill(netflixGradient)

val netflixColors = listOf(Color(0xFFE50914), Color(0xFFB20710))

Modifier.drawBehind {
    drawRect(
        Brush.linearGradient(
            colors = netflixColors,
            start = Offset(size.width * 0f, size.height * 0f),
            end = Offset(size.width * 1f, size.height * 1f)
        )
    )
}

<!-- res/drawable/netflix_gradient.xml -->
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <gradient
        android:angle="315"
        android:startColor="#E50914"
        android:endColor="#B20710"
        android:type="linear" />
</shape>

const netflixGradient = LinearGradient(
    begin: Alignment(-1, -1),
    end: Alignment(1, 1),
    colors: [Color(0xFFE50914), Color(0xFFB20710)],
);

// Usage
Container(decoration: const BoxDecoration(gradient: netflixGradient))

import { LinearGradient } from 'expo-linear-gradient';

<LinearGradient
  colors={['#E50914', '#B20710']}
  start={{ x: 0, y: 0 }}
  end={{ x: 1, y: 1 }}
  style={{ flex: 1 }}
/>

<svg xmlns="http://www.w3.org/2000/svg" width="1200" height="630" viewBox="0 0 1200 630">
  <defs>
    <linearGradient id="netflix" x1="0" y1="0" x2="1" y2="1">
      <stop offset="0%" stop-color="#E50914" />
      <stop offset="100%" stop-color="#B20710" />
    </linearGradient>
  </defs>
  <rect width="100%" height="100%" fill="url(#netflix)" />
</svg>

:root {
  --netflix-1: #E50914;
  --netflix-2: #B20710;
  --netflix-angle: 135deg;
  --netflix: linear-gradient(var(--netflix-angle), var(--netflix-1), var(--netflix-2));
}

.hero {
  background: var(--netflix);
}

$netflix-1: #E50914;
$netflix-2: #B20710;
$netflix: linear-gradient(135deg, $netflix-1, $netflix-2);

@mixin netflix-bg {
  background: $netflix-1;
  background: $netflix;
}

Colours in the Netflix Gradient

Stop	Name	HEX	RGB	HSL
1	Red	`#E50914`	`rgb(229, 9, 20)`	`hsl(357, 92%, 47%)`
2	Red	`#B20710`	`rgb(178, 7, 16)`	`hsl(357, 92%, 36%)`

Netflix Gradient in use

Build something beautifulA hero section on the Netflix GradientGet started

Button

Card accentAs a border or progress bar

Gradient text

Netflix Gradient variations

Reversed

Horizontal

Radial

Conic

Softer

Deeper

Smooth (OKLCH)

Hard stops

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Frequently asked questions

What are the hex codes for the Netflix Gradient?

The Netflix Gradient uses 2 colours: #E50914 and #B20710, at an angle of 135°.

How do I use the Netflix Gradient in CSS?

Paste background: linear-gradient(135deg, #E50914, #B20710); into any element’s styles. For Tailwind, use the class list in the Tailwind block above.

What text colour works on the Netflix Gradient?

White text has the best contrast, at 5.8:1 against the gradient’s average colour, which is AA. Check the lightest and darkest ends too if text spans the whole gradient.