Amazon ↗

Amazon Gradient

#FF9900

#232F3E

Text readability

Brand Warm Tech

Amazon Gradient is a warm 2-colour linear gradient that runs from orange (#FF9900) to charcoal (#232F3E) at 135°. It is inspired by Amazon’s brand colours, a reference point for tech interfaces. White text reads best on it, at a contrast ratio of 5.2:1 against the gradient’s average colour (AA). Check every point, not just the average →

Unofficial reference: inspired by Amazon’s brand colours, which may differ from its official guidelines. The Gradients is not affiliated with or endorsed by Amazon. Amazon is a trademark of its owner. The CSS is free to use, but don’t use these colours to make your own product look like Amazon’s. Terms

CSS

background: linear-gradient(135deg, #FF9900, #232F3E);

Tailwind

bg-gradient-to-br from-[#FF9900] to-[#232F3E]

Figma token

{
    "amazon": {
        "value": "linear-gradient(135deg, #FF9900 0%, #232F3E 100%)",
        "type": "color"
    }
}

Amazon Gradient for SwiftUI, Flutter, Android and more

The same gradient, same direction, ready for your app or design system.

let amazonGradient = LinearGradient(
    colors: [
        Color(red: 1, green: 0.6, blue: 0),
        Color(red: 0.137, green: 0.184, blue: 0.243)
    ],
    startPoint: UnitPoint(x: 0, y: 0),
    endPoint: UnitPoint(x: 1, y: 1)
)

// Usage
Rectangle().fill(amazonGradient)

val amazonColors = listOf(Color(0xFFFF9900), Color(0xFF232F3E))

Modifier.drawBehind {
    drawRect(
        Brush.linearGradient(
            colors = amazonColors,
            start = Offset(size.width * 0f, size.height * 0f),
            end = Offset(size.width * 1f, size.height * 1f)
        )
    )
}

<!-- res/drawable/amazon_gradient.xml -->
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <gradient
        android:angle="315"
        android:startColor="#FF9900"
        android:endColor="#232F3E"
        android:type="linear" />
</shape>

const amazonGradient = LinearGradient(
    begin: Alignment(-1, -1),
    end: Alignment(1, 1),
    colors: [Color(0xFFFF9900), Color(0xFF232F3E)],
);

// Usage
Container(decoration: const BoxDecoration(gradient: amazonGradient))

import { LinearGradient } from 'expo-linear-gradient';

<LinearGradient
  colors={['#FF9900', '#232F3E']}
  start={{ x: 0, y: 0 }}
  end={{ x: 1, y: 1 }}
  style={{ flex: 1 }}
/>

<svg xmlns="http://www.w3.org/2000/svg" width="1200" height="630" viewBox="0 0 1200 630">
  <defs>
    <linearGradient id="amazon" x1="0" y1="0" x2="1" y2="1">
      <stop offset="0%" stop-color="#FF9900" />
      <stop offset="100%" stop-color="#232F3E" />
    </linearGradient>
  </defs>
  <rect width="100%" height="100%" fill="url(#amazon)" />
</svg>

:root {
  --amazon-1: #FF9900;
  --amazon-2: #232F3E;
  --amazon-angle: 135deg;
  --amazon: linear-gradient(var(--amazon-angle), var(--amazon-1), var(--amazon-2));
}

.hero {
  background: var(--amazon);
}

$amazon-1: #FF9900;
$amazon-2: #232F3E;
$amazon: linear-gradient(135deg, $amazon-1, $amazon-2);

@mixin amazon-bg {
  background: $amazon-1;
  background: $amazon;
}

Colours in the Amazon Gradient

Stop	Name	HEX	RGB	HSL
1	Orange	`#FF9900`	`rgb(255, 153, 0)`	`hsl(36, 100%, 50%)`
2	Charcoal	`#232F3E`	`rgb(35, 47, 62)`	`hsl(213, 28%, 19%)`

Amazon Gradient in use

Build something beautifulA hero section on the Amazon GradientGet started

Button

Card accentAs a border or progress bar

Gradient text

Amazon Gradient variations

Reversed

Horizontal

Radial

Conic

Softer

Deeper

Smooth (OKLCH)

Hard stops

Download as an image

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Frequently asked questions

What are the hex codes for the Amazon Gradient?

The Amazon Gradient uses 2 colours: #FF9900 and #232F3E, at an angle of 135°.

How do I use the Amazon Gradient in CSS?

Paste background: linear-gradient(135deg, #FF9900, #232F3E); into any element’s styles. For Tailwind, use the class list in the Tailwind block above.

What text colour works on the Amazon Gradient?

White text has the best contrast, at 5.2:1 against the gradient’s average colour, which is AA. Check the lightest and darkest ends too if text spans the whole gradient.