Substack ↗

Substack Gradient

#FF6719

#CF2D18

Text readability

Brand WarmBold Media

Substack Gradient is a warm and bold 2-colour linear gradient that runs from orange (#FF6719) to red (#CF2D18) at 135°. It is inspired by Substack’s brand colours, a reference point for media interfaces. Black text reads best on it, at a contrast ratio of 5.4:1 against the gradient’s average colour (AA). Check every point, not just the average →

Unofficial reference: inspired by Substack’s brand colours, which may differ from its official guidelines. The Gradients is not affiliated with or endorsed by Substack. Substack is a trademark of its owner. The CSS is free to use, but don’t use these colours to make your own product look like Substack’s. Terms

CSS

background: linear-gradient(135deg, #FF6719, #CF2D18);

Tailwind

bg-gradient-to-br from-[#FF6719] to-[#CF2D18]

Figma token

{
    "substack": {
        "value": "linear-gradient(135deg, #FF6719 0%, #CF2D18 100%)",
        "type": "color"
    }
}

Substack Gradient for SwiftUI, Flutter, Android and more

The same gradient, same direction, ready for your app or design system.

let substackGradient = LinearGradient(
    colors: [
        Color(red: 1, green: 0.404, blue: 0.098),
        Color(red: 0.812, green: 0.176, blue: 0.094)
    ],
    startPoint: UnitPoint(x: 0, y: 0),
    endPoint: UnitPoint(x: 1, y: 1)
)

// Usage
Rectangle().fill(substackGradient)

val substackColors = listOf(Color(0xFFFF6719), Color(0xFFCF2D18))

Modifier.drawBehind {
    drawRect(
        Brush.linearGradient(
            colors = substackColors,
            start = Offset(size.width * 0f, size.height * 0f),
            end = Offset(size.width * 1f, size.height * 1f)
        )
    )
}

<!-- res/drawable/substack_gradient.xml -->
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <gradient
        android:angle="315"
        android:startColor="#FF6719"
        android:endColor="#CF2D18"
        android:type="linear" />
</shape>

const substackGradient = LinearGradient(
    begin: Alignment(-1, -1),
    end: Alignment(1, 1),
    colors: [Color(0xFFFF6719), Color(0xFFCF2D18)],
);

// Usage
Container(decoration: const BoxDecoration(gradient: substackGradient))

import { LinearGradient } from 'expo-linear-gradient';

<LinearGradient
  colors={['#FF6719', '#CF2D18']}
  start={{ x: 0, y: 0 }}
  end={{ x: 1, y: 1 }}
  style={{ flex: 1 }}
/>

<svg xmlns="http://www.w3.org/2000/svg" width="1200" height="630" viewBox="0 0 1200 630">
  <defs>
    <linearGradient id="substack" x1="0" y1="0" x2="1" y2="1">
      <stop offset="0%" stop-color="#FF6719" />
      <stop offset="100%" stop-color="#CF2D18" />
    </linearGradient>
  </defs>
  <rect width="100%" height="100%" fill="url(#substack)" />
</svg>

:root {
  --substack-1: #FF6719;
  --substack-2: #CF2D18;
  --substack-angle: 135deg;
  --substack: linear-gradient(var(--substack-angle), var(--substack-1), var(--substack-2));
}

.hero {
  background: var(--substack);
}

$substack-1: #FF6719;
$substack-2: #CF2D18;
$substack: linear-gradient(135deg, $substack-1, $substack-2);

@mixin substack-bg {
  background: $substack-1;
  background: $substack;
}

Colours in the Substack Gradient

Stop	Name	HEX	RGB	HSL
1	Orange	`#FF6719`	`rgb(255, 103, 25)`	`hsl(20, 100%, 55%)`
2	Red	`#CF2D18`	`rgb(207, 45, 24)`	`hsl(7, 79%, 45%)`

Substack Gradient in use

Build something beautifulA hero section on the Substack GradientGet started

Button

Card accentAs a border or progress bar

Gradient text

Substack Gradient variations

Reversed

Horizontal

Radial

Conic

Softer

Deeper

Smooth (OKLCH)

Hard stops

Download as an image

Free PNG wallpapers and backgrounds, drawn in your browser at full resolution.

More sizes and styles in the Wallpaper Maker →

Frequently asked questions

What are the hex codes for the Substack Gradient?

The Substack Gradient uses 2 colours: #FF6719 and #CF2D18, at an angle of 135°.

How do I use the Substack Gradient in CSS?

Paste background: linear-gradient(135deg, #FF6719, #CF2D18); into any element’s styles. For Tailwind, use the class list in the Tailwind block above.

What text colour works on the Substack Gradient?

Black text has the best contrast, at 5.4:1 against the gradient’s average colour, which is AA. Check the lightest and darkest ends too if text spans the whole gradient.