Mixpanel ↗

Mixpanel Gradient

#7856FF

#690AC3

Text readability

Brand CoolBold Tech

Mixpanel Gradient is a cool and bold 2-colour linear gradient that runs from light blue (#7856FF) to purple (#690AC3) at 135°. It is inspired by Mixpanel’s brand colours, a reference point for tech interfaces. White text reads best on it, at a contrast ratio of 6.6:1 against the gradient’s average colour (AA). Check every point, not just the average →

Unofficial reference: inspired by Mixpanel’s brand colours, which may differ from its official guidelines. The Gradients is not affiliated with or endorsed by Mixpanel. Mixpanel is a trademark of its owner. The CSS is free to use, but don’t use these colours to make your own product look like Mixpanel’s. Terms

CSS

background: linear-gradient(135deg, #7856FF, #690AC3);

Tailwind

bg-gradient-to-br from-[#7856FF] to-[#690AC3]

Figma token

{
    "mixpanel": {
        "value": "linear-gradient(135deg, #7856FF 0%, #690AC3 100%)",
        "type": "color"
    }
}

Mixpanel Gradient for SwiftUI, Flutter, Android and more

The same gradient, same direction, ready for your app or design system.

let mixpanelGradient = LinearGradient(
    colors: [
        Color(red: 0.471, green: 0.337, blue: 1),
        Color(red: 0.412, green: 0.039, blue: 0.765)
    ],
    startPoint: UnitPoint(x: 0, y: 0),
    endPoint: UnitPoint(x: 1, y: 1)
)

// Usage
Rectangle().fill(mixpanelGradient)

val mixpanelColors = listOf(Color(0xFF7856FF), Color(0xFF690AC3))

Modifier.drawBehind {
    drawRect(
        Brush.linearGradient(
            colors = mixpanelColors,
            start = Offset(size.width * 0f, size.height * 0f),
            end = Offset(size.width * 1f, size.height * 1f)
        )
    )
}

<!-- res/drawable/mixpanel_gradient.xml -->
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <gradient
        android:angle="315"
        android:startColor="#7856FF"
        android:endColor="#690AC3"
        android:type="linear" />
</shape>

const mixpanelGradient = LinearGradient(
    begin: Alignment(-1, -1),
    end: Alignment(1, 1),
    colors: [Color(0xFF7856FF), Color(0xFF690AC3)],
);

// Usage
Container(decoration: const BoxDecoration(gradient: mixpanelGradient))

import { LinearGradient } from 'expo-linear-gradient';

<LinearGradient
  colors={['#7856FF', '#690AC3']}
  start={{ x: 0, y: 0 }}
  end={{ x: 1, y: 1 }}
  style={{ flex: 1 }}
/>

<svg xmlns="http://www.w3.org/2000/svg" width="1200" height="630" viewBox="0 0 1200 630">
  <defs>
    <linearGradient id="mixpanel" x1="0" y1="0" x2="1" y2="1">
      <stop offset="0%" stop-color="#7856FF" />
      <stop offset="100%" stop-color="#690AC3" />
    </linearGradient>
  </defs>
  <rect width="100%" height="100%" fill="url(#mixpanel)" />
</svg>

:root {
  --mixpanel-1: #7856FF;
  --mixpanel-2: #690AC3;
  --mixpanel-angle: 135deg;
  --mixpanel: linear-gradient(var(--mixpanel-angle), var(--mixpanel-1), var(--mixpanel-2));
}

.hero {
  background: var(--mixpanel);
}

$mixpanel-1: #7856FF;
$mixpanel-2: #690AC3;
$mixpanel: linear-gradient(135deg, $mixpanel-1, $mixpanel-2);

@mixin mixpanel-bg {
  background: $mixpanel-1;
  background: $mixpanel;
}

Colours in the Mixpanel Gradient

Stop	Name	HEX	RGB	HSL
1	Light blue	`#7856FF`	`rgb(120, 86, 255)`	`hsl(252, 100%, 67%)`
2	Purple	`#690AC3`	`rgb(105, 10, 195)`	`hsl(271, 90%, 40%)`

Mixpanel Gradient in use

Build something beautifulA hero section on the Mixpanel GradientGet started

Button

Card accentAs a border or progress bar

Gradient text

Mixpanel Gradient variations

Reversed

Horizontal

Radial

Conic

Softer

Deeper

Smooth (OKLCH)

Hard stops

Download as an image

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Frequently asked questions

What are the hex codes for the Mixpanel Gradient?

The Mixpanel Gradient uses 2 colours: #7856FF and #690AC3, at an angle of 135°.

How do I use the Mixpanel Gradient in CSS?

Paste background: linear-gradient(135deg, #7856FF, #690AC3); into any element’s styles. For Tailwind, use the class list in the Tailwind block above.

What text colour works on the Mixpanel Gradient?

White text has the best contrast, at 6.6:1 against the gradient’s average colour, which is AA. Check the lightest and darkest ends too if text spans the whole gradient.