beehiiv ↗

Beehiiv Gradient

#FF6B35

#CF342C

Text readability

Brand WarmBold Media

Beehiiv Gradient is a warm and bold 2-colour linear gradient that runs from orange (#FF6B35) to red (#CF342C) at 135°. It is inspired by beehiiv’s brand colours, a reference point for media interfaces. Black text reads best on it, at a contrast ratio of 5.6:1 against the gradient’s average colour (AA). Check every point, not just the average →

Unofficial reference: inspired by beehiiv’s brand colours, which may differ from its official guidelines. The Gradients is not affiliated with or endorsed by beehiiv. beehiiv is a trademark of its owner. The CSS is free to use, but don’t use these colours to make your own product look like beehiiv’s. Terms

CSS

background: linear-gradient(135deg, #FF6B35, #CF342C);

Tailwind

bg-gradient-to-br from-[#FF6B35] to-[#CF342C]

Figma token

{
    "beehiiv": {
        "value": "linear-gradient(135deg, #FF6B35 0%, #CF342C 100%)",
        "type": "color"
    }
}

Beehiiv Gradient for SwiftUI, Flutter, Android and more

The same gradient, same direction, ready for your app or design system.

let beehiivGradient = LinearGradient(
    colors: [
        Color(red: 1, green: 0.42, blue: 0.208),
        Color(red: 0.812, green: 0.204, blue: 0.173)
    ],
    startPoint: UnitPoint(x: 0, y: 0),
    endPoint: UnitPoint(x: 1, y: 1)
)

// Usage
Rectangle().fill(beehiivGradient)

val beehiivColors = listOf(Color(0xFFFF6B35), Color(0xFFCF342C))

Modifier.drawBehind {
    drawRect(
        Brush.linearGradient(
            colors = beehiivColors,
            start = Offset(size.width * 0f, size.height * 0f),
            end = Offset(size.width * 1f, size.height * 1f)
        )
    )
}

<!-- res/drawable/beehiiv_gradient.xml -->
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <gradient
        android:angle="315"
        android:startColor="#FF6B35"
        android:endColor="#CF342C"
        android:type="linear" />
</shape>

const beehiivGradient = LinearGradient(
    begin: Alignment(-1, -1),
    end: Alignment(1, 1),
    colors: [Color(0xFFFF6B35), Color(0xFFCF342C)],
);

// Usage
Container(decoration: const BoxDecoration(gradient: beehiivGradient))

import { LinearGradient } from 'expo-linear-gradient';

<LinearGradient
  colors={['#FF6B35', '#CF342C']}
  start={{ x: 0, y: 0 }}
  end={{ x: 1, y: 1 }}
  style={{ flex: 1 }}
/>

<svg xmlns="http://www.w3.org/2000/svg" width="1200" height="630" viewBox="0 0 1200 630">
  <defs>
    <linearGradient id="beehiiv" x1="0" y1="0" x2="1" y2="1">
      <stop offset="0%" stop-color="#FF6B35" />
      <stop offset="100%" stop-color="#CF342C" />
    </linearGradient>
  </defs>
  <rect width="100%" height="100%" fill="url(#beehiiv)" />
</svg>

:root {
  --beehiiv-1: #FF6B35;
  --beehiiv-2: #CF342C;
  --beehiiv-angle: 135deg;
  --beehiiv: linear-gradient(var(--beehiiv-angle), var(--beehiiv-1), var(--beehiiv-2));
}

.hero {
  background: var(--beehiiv);
}

$beehiiv-1: #FF6B35;
$beehiiv-2: #CF342C;
$beehiiv: linear-gradient(135deg, $beehiiv-1, $beehiiv-2);

@mixin beehiiv-bg {
  background: $beehiiv-1;
  background: $beehiiv;
}

Colours in the Beehiiv Gradient

Stop	Name	HEX	RGB	HSL
1	Orange	`#FF6B35`	`rgb(255, 107, 53)`	`hsl(16, 100%, 60%)`
2	Red	`#CF342C`	`rgb(207, 52, 44)`	`hsl(3, 65%, 49%)`

Beehiiv Gradient in use

Build something beautifulA hero section on the Beehiiv GradientGet started

Button

Card accentAs a border or progress bar

Gradient text

Beehiiv Gradient variations

Reversed

Horizontal

Radial

Conic

Softer

Deeper

Smooth (OKLCH)

Hard stops

Download as an image

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Frequently asked questions

What are the hex codes for the Beehiiv Gradient?

The Beehiiv Gradient uses 2 colours: #FF6B35 and #CF342C, at an angle of 135°.

How do I use the Beehiiv Gradient in CSS?

Paste background: linear-gradient(135deg, #FF6B35, #CF342C); into any element’s styles. For Tailwind, use the class list in the Tailwind block above.

What text colour works on the Beehiiv Gradient?

Black text has the best contrast, at 5.6:1 against the gradient’s average colour, which is AA. Check the lightest and darkest ends too if text spans the whole gradient.