Blue Gradients

About blue gradients

Blue is the most-used hue here because it is the most-used hue in the industry: it recedes, it reads as trustworthy, and it has never offended anyone. A blue hero sits behind an interface without competing with it, which is exactly what most products want.

It is also the easiest place to look like everyone else. The way out is the range rather than the hue — a tight navy-to-slate travel reads as deliberate, while a sweep from blue through violet across 120 degrees reads as a template from 2017.