Cool Gradients
Blues, teals, greens and violets — the default register for software that wants to read as calm, competent and trustworthy.
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Cool Gradients · Seasonal · Red
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About cool gradients
Cool gradients dominate fintech, SaaS and health products for a reason: they recede. A blue-violet hero sits behind an interface without competing with it, which is exactly what you want when the product, not the page, is the thing being sold.
Because so many products land here, cool is also the easiest place to look generic. The way out is the hue range rather than the hue: a tight teal-to-blue travel reads as considered, while a blue-to-purple sweep across 120 degrees reads as a template.
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