Curated Gradients

About curated gradients

Curated gradients are made in-house rather than taken from a brand. Each one is checked at hero size, as a card background and behind body copy, because a gradient that looks striking as a swatch often collapses into mud once type sits on top of it.

They are the safest starting point when a project has no brand palette yet, or when a brand gradient would carry the wrong association. Every one works as a text gradient too — the two-stop sets hold their color best at small sizes.