Bold Gradient CTA

#7C3AED

#DB2777

Text readability

Ui BoldCool

Bold Gradient CTA is a bold and cool 2-colour linear gradient that runs from purple (#7C3AED) to pink (#DB2777) at 135°. It suits banners and attention-grabbing headers and dashboards and SaaS landing pages. White text reads best on it, at a contrast ratio of 5.5:1 against the gradient’s average colour (AA). Check every point, not just the average →

CSS

background: linear-gradient(135deg, #7C3AED, #DB2777);

Tailwind

bg-gradient-to-br from-[#7C3AED] to-[#DB2777]

Figma token

{
    "bold-gradient-cta": {
        "value": "linear-gradient(135deg, #7C3AED 0%, #DB2777 100%)",
        "type": "color"
    }
}

Bold Gradient CTA for SwiftUI, Flutter, Android and more

The same gradient, same direction, ready for your app or design system.

let boldGradientCtaGradient = LinearGradient(
    colors: [
        Color(red: 0.486, green: 0.227, blue: 0.929),
        Color(red: 0.859, green: 0.153, blue: 0.467)
    ],
    startPoint: UnitPoint(x: 0, y: 0),
    endPoint: UnitPoint(x: 1, y: 1)
)

// Usage
Rectangle().fill(boldGradientCtaGradient)

val boldGradientCtaColors = listOf(Color(0xFF7C3AED), Color(0xFFDB2777))

Modifier.drawBehind {
    drawRect(
        Brush.linearGradient(
            colors = boldGradientCtaColors,
            start = Offset(size.width * 0f, size.height * 0f),
            end = Offset(size.width * 1f, size.height * 1f)
        )
    )
}

<!-- res/drawable/bold-gradient-cta_gradient.xml -->
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <gradient
        android:angle="315"
        android:startColor="#7C3AED"
        android:endColor="#DB2777"
        android:type="linear" />
</shape>

const boldGradientCtaGradient = LinearGradient(
    begin: Alignment(-1, -1),
    end: Alignment(1, 1),
    colors: [Color(0xFF7C3AED), Color(0xFFDB2777)],
);

// Usage
Container(decoration: const BoxDecoration(gradient: boldGradientCtaGradient))

import { LinearGradient } from 'expo-linear-gradient';

<LinearGradient
  colors={['#7C3AED', '#DB2777']}
  start={{ x: 0, y: 0 }}
  end={{ x: 1, y: 1 }}
  style={{ flex: 1 }}
/>

<svg xmlns="http://www.w3.org/2000/svg" width="1200" height="630" viewBox="0 0 1200 630">
  <defs>
    <linearGradient id="bold-gradient-cta" x1="0" y1="0" x2="1" y2="1">
      <stop offset="0%" stop-color="#7C3AED" />
      <stop offset="100%" stop-color="#DB2777" />
    </linearGradient>
  </defs>
  <rect width="100%" height="100%" fill="url(#bold-gradient-cta)" />
</svg>

:root {
  --bold-gradient-cta-1: #7C3AED;
  --bold-gradient-cta-2: #DB2777;
  --bold-gradient-cta-angle: 135deg;
  --bold-gradient-cta: linear-gradient(var(--bold-gradient-cta-angle), var(--bold-gradient-cta-1), var(--bold-gradient-cta-2));
}

.hero {
  background: var(--bold-gradient-cta);
}

$bold-gradient-cta-1: #7C3AED;
$bold-gradient-cta-2: #DB2777;
$bold-gradient-cta: linear-gradient(135deg, $bold-gradient-cta-1, $bold-gradient-cta-2);

@mixin bold-gradient-cta-bg {
  background: $bold-gradient-cta-1;
  background: $bold-gradient-cta;
}

Colours in the Bold Gradient CTA

Stop	Name	HEX	RGB	HSL
1	Purple	`#7C3AED`	`rgb(124, 58, 237)`	`hsl(262, 83%, 58%)`
2	Pink	`#DB2777`	`rgb(219, 39, 119)`	`hsl(333, 71%, 51%)`

Bold Gradient CTA in use

Build something beautifulA hero section on the Bold Gradient CTAGet started

Button

Card accentAs a border or progress bar

Gradient text

Bold Gradient CTA variations

Reversed

Horizontal

Radial

Conic

Softer

Deeper

Smooth (OKLCH)

Hard stops

Download as an image

Free PNG wallpapers and backgrounds, drawn in your browser at full resolution.

More sizes and styles in the Wallpaper Maker →

Frequently asked questions

What are the hex codes for the Bold Gradient CTA?

The Bold Gradient CTA uses 2 colours: #7C3AED and #DB2777, at an angle of 135°.

How do I use the Bold Gradient CTA in CSS?

Paste background: linear-gradient(135deg, #7C3AED, #DB2777); into any element’s styles. For Tailwind, use the class list in the Tailwind block above.

What text colour works on the Bold Gradient CTA?

White text has the best contrast, at 5.5:1 against the gradient’s average colour, which is AA. Check the lightest and darkest ends too if text spans the whole gradient.