LG ↗

LG Gradient

#A50034

#D44A44

Text readability

Brand WarmBold Tech

LG Gradient is a warm and bold 2-colour linear gradient that runs from pink (#A50034) to red (#D44A44) at 135°. It is inspired by LG’s brand colours, a reference point for tech interfaces. White text reads best on it, at a contrast ratio of 6.0:1 against the gradient’s average colour (AA). Check every point, not just the average →

Unofficial reference: inspired by LG’s brand colours, which may differ from its official guidelines. The Gradients is not affiliated with or endorsed by LG. LG is a trademark of its owner. The CSS is free to use, but don’t use these colours to make your own product look like LG’s. Terms

CSS

background: linear-gradient(135deg, #A50034, #D44A44);

Tailwind

bg-gradient-to-br from-[#A50034] to-[#D44A44]

Figma token

{
    "lg": {
        "value": "linear-gradient(135deg, #A50034 0%, #D44A44 100%)",
        "type": "color"
    }
}

LG Gradient for SwiftUI, Flutter, Android and more

The same gradient, same direction, ready for your app or design system.

let lgGradient = LinearGradient(
    colors: [
        Color(red: 0.647, green: 0, blue: 0.204),
        Color(red: 0.831, green: 0.29, blue: 0.267)
    ],
    startPoint: UnitPoint(x: 0, y: 0),
    endPoint: UnitPoint(x: 1, y: 1)
)

// Usage
Rectangle().fill(lgGradient)

val lgColors = listOf(Color(0xFFA50034), Color(0xFFD44A44))

Modifier.drawBehind {
    drawRect(
        Brush.linearGradient(
            colors = lgColors,
            start = Offset(size.width * 0f, size.height * 0f),
            end = Offset(size.width * 1f, size.height * 1f)
        )
    )
}

<!-- res/drawable/lg_gradient.xml -->
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <gradient
        android:angle="315"
        android:startColor="#A50034"
        android:endColor="#D44A44"
        android:type="linear" />
</shape>

const lgGradient = LinearGradient(
    begin: Alignment(-1, -1),
    end: Alignment(1, 1),
    colors: [Color(0xFFA50034), Color(0xFFD44A44)],
);

// Usage
Container(decoration: const BoxDecoration(gradient: lgGradient))

import { LinearGradient } from 'expo-linear-gradient';

<LinearGradient
  colors={['#A50034', '#D44A44']}
  start={{ x: 0, y: 0 }}
  end={{ x: 1, y: 1 }}
  style={{ flex: 1 }}
/>

<svg xmlns="http://www.w3.org/2000/svg" width="1200" height="630" viewBox="0 0 1200 630">
  <defs>
    <linearGradient id="lg" x1="0" y1="0" x2="1" y2="1">
      <stop offset="0%" stop-color="#A50034" />
      <stop offset="100%" stop-color="#D44A44" />
    </linearGradient>
  </defs>
  <rect width="100%" height="100%" fill="url(#lg)" />
</svg>

:root {
  --lg-1: #A50034;
  --lg-2: #D44A44;
  --lg-angle: 135deg;
  --lg: linear-gradient(var(--lg-angle), var(--lg-1), var(--lg-2));
}

.hero {
  background: var(--lg);
}

$lg-1: #A50034;
$lg-2: #D44A44;
$lg: linear-gradient(135deg, $lg-1, $lg-2);

@mixin lg-bg {
  background: $lg-1;
  background: $lg;
}

Colours in the LG Gradient

Stop	Name	HEX	RGB	HSL
1	Pink	`#A50034`	`rgb(165, 0, 52)`	`hsl(341, 100%, 32%)`
2	Red	`#D44A44`	`rgb(212, 74, 68)`	`hsl(3, 63%, 55%)`

LG Gradient in use

Build something beautifulA hero section on the LG GradientGet started

Button

Card accentAs a border or progress bar

Gradient text

LG Gradient variations

Reversed

Horizontal

Radial

Conic

Softer

Deeper

Smooth (OKLCH)

Hard stops

Download as an image

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Frequently asked questions

What are the hex codes for the LG Gradient?

The LG Gradient uses 2 colours: #A50034 and #D44A44, at an angle of 135°.

How do I use the LG Gradient in CSS?

Paste background: linear-gradient(135deg, #A50034, #D44A44); into any element’s styles. For Tailwind, use the class list in the Tailwind block above.

What text colour works on the LG Gradient?

White text has the best contrast, at 6.0:1 against the gradient’s average colour, which is AA. Check the lightest and darkest ends too if text spans the whole gradient.