Walmart ↗

Walmart Gradient

#0071CE

#004C91

Text readability

Brand Cool Tech

Walmart Gradient is a cool 2-colour linear gradient that runs from blue (#0071CE) to blue (#004C91) at 135°. It is inspired by Walmart’s brand colours, a reference point for tech interfaces. White text reads best on it, at a contrast ratio of 6.5:1 against the gradient’s average colour (AA). Check every point, not just the average →

Unofficial reference: inspired by Walmart’s brand colours, which may differ from its official guidelines. The Gradients is not affiliated with or endorsed by Walmart. Walmart is a trademark of its owner. The CSS is free to use, but don’t use these colours to make your own product look like Walmart’s. Terms

CSS

background: linear-gradient(135deg, #0071CE, #004C91);

Tailwind

bg-gradient-to-br from-[#0071CE] to-[#004C91]

Figma token

{
    "walmart": {
        "value": "linear-gradient(135deg, #0071CE 0%, #004C91 100%)",
        "type": "color"
    }
}

Walmart Gradient for SwiftUI, Flutter, Android and more

The same gradient, same direction, ready for your app or design system.

let walmartGradient = LinearGradient(
    colors: [
        Color(red: 0, green: 0.443, blue: 0.808),
        Color(red: 0, green: 0.298, blue: 0.569)
    ],
    startPoint: UnitPoint(x: 0, y: 0),
    endPoint: UnitPoint(x: 1, y: 1)
)

// Usage
Rectangle().fill(walmartGradient)

val walmartColors = listOf(Color(0xFF0071CE), Color(0xFF004C91))

Modifier.drawBehind {
    drawRect(
        Brush.linearGradient(
            colors = walmartColors,
            start = Offset(size.width * 0f, size.height * 0f),
            end = Offset(size.width * 1f, size.height * 1f)
        )
    )
}

<!-- res/drawable/walmart_gradient.xml -->
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <gradient
        android:angle="315"
        android:startColor="#0071CE"
        android:endColor="#004C91"
        android:type="linear" />
</shape>

const walmartGradient = LinearGradient(
    begin: Alignment(-1, -1),
    end: Alignment(1, 1),
    colors: [Color(0xFF0071CE), Color(0xFF004C91)],
);

// Usage
Container(decoration: const BoxDecoration(gradient: walmartGradient))

import { LinearGradient } from 'expo-linear-gradient';

<LinearGradient
  colors={['#0071CE', '#004C91']}
  start={{ x: 0, y: 0 }}
  end={{ x: 1, y: 1 }}
  style={{ flex: 1 }}
/>

<svg xmlns="http://www.w3.org/2000/svg" width="1200" height="630" viewBox="0 0 1200 630">
  <defs>
    <linearGradient id="walmart" x1="0" y1="0" x2="1" y2="1">
      <stop offset="0%" stop-color="#0071CE" />
      <stop offset="100%" stop-color="#004C91" />
    </linearGradient>
  </defs>
  <rect width="100%" height="100%" fill="url(#walmart)" />
</svg>

:root {
  --walmart-1: #0071CE;
  --walmart-2: #004C91;
  --walmart-angle: 135deg;
  --walmart: linear-gradient(var(--walmart-angle), var(--walmart-1), var(--walmart-2));
}

.hero {
  background: var(--walmart);
}

$walmart-1: #0071CE;
$walmart-2: #004C91;
$walmart: linear-gradient(135deg, $walmart-1, $walmart-2);

@mixin walmart-bg {
  background: $walmart-1;
  background: $walmart;
}

Colours in the Walmart Gradient

Stop	Name	HEX	RGB	HSL
1	Blue	`#0071CE`	`rgb(0, 113, 206)`	`hsl(207, 100%, 40%)`
2	Blue	`#004C91`	`rgb(0, 76, 145)`	`hsl(209, 100%, 28%)`

Walmart Gradient in use

Build something beautifulA hero section on the Walmart GradientGet started

Button

Card accentAs a border or progress bar

Gradient text

Walmart Gradient variations

Reversed

Horizontal

Radial

Conic

Softer

Deeper

Smooth (OKLCH)

Hard stops

Download as an image

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Frequently asked questions

What are the hex codes for the Walmart Gradient?

The Walmart Gradient uses 2 colours: #0071CE and #004C91, at an angle of 135°.

How do I use the Walmart Gradient in CSS?

Paste background: linear-gradient(135deg, #0071CE, #004C91); into any element’s styles. For Tailwind, use the class list in the Tailwind block above.

What text colour works on the Walmart Gradient?

White text has the best contrast, at 6.5:1 against the gradient’s average colour, which is AA. Check the lightest and darkest ends too if text spans the whole gradient.