Orange Gradients

About orange gradients

Orange is red’s approachable neighbour. It reads as energy and appetite without triggering the stop-sign response, and it flatters photography of people and food in a way few other hues manage.

The trap is contrast. Orange sits at a lightness that fails against both white and black more often than designers expect, so check the ratio before putting type on top — and if it has to hold text, push the darker stop toward amber.