Target ↗

Target Gradient

#CC0000

#990000

Text readability

Brand WarmBold Tech

Target Gradient is a warm and bold 2-colour linear gradient that runs from red (#CC0000) to red (#990000) at 135°. It is inspired by Target’s brand colours, a reference point for tech interfaces. White text reads best on it, at a contrast ratio of 7.2:1 against the gradient’s average colour (AAA). Check every point, not just the average →

Unofficial reference: inspired by Target’s brand colours, which may differ from its official guidelines. The Gradients is not affiliated with or endorsed by Target. Target is a trademark of its owner. The CSS is free to use, but don’t use these colours to make your own product look like Target’s. Terms

CSS

background: linear-gradient(135deg, #CC0000, #990000);

Tailwind

bg-gradient-to-br from-[#CC0000] to-[#990000]

Figma token

{
    "target": {
        "value": "linear-gradient(135deg, #CC0000 0%, #990000 100%)",
        "type": "color"
    }
}

Target Gradient for SwiftUI, Flutter, Android and more

The same gradient, same direction, ready for your app or design system.

let targetGradient = LinearGradient(
    colors: [
        Color(red: 0.8, green: 0, blue: 0),
        Color(red: 0.6, green: 0, blue: 0)
    ],
    startPoint: UnitPoint(x: 0, y: 0),
    endPoint: UnitPoint(x: 1, y: 1)
)

// Usage
Rectangle().fill(targetGradient)

val targetColors = listOf(Color(0xFFCC0000), Color(0xFF990000))

Modifier.drawBehind {
    drawRect(
        Brush.linearGradient(
            colors = targetColors,
            start = Offset(size.width * 0f, size.height * 0f),
            end = Offset(size.width * 1f, size.height * 1f)
        )
    )
}

<!-- res/drawable/target_gradient.xml -->
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <gradient
        android:angle="315"
        android:startColor="#CC0000"
        android:endColor="#990000"
        android:type="linear" />
</shape>

const targetGradient = LinearGradient(
    begin: Alignment(-1, -1),
    end: Alignment(1, 1),
    colors: [Color(0xFFCC0000), Color(0xFF990000)],
);

// Usage
Container(decoration: const BoxDecoration(gradient: targetGradient))

import { LinearGradient } from 'expo-linear-gradient';

<LinearGradient
  colors={['#CC0000', '#990000']}
  start={{ x: 0, y: 0 }}
  end={{ x: 1, y: 1 }}
  style={{ flex: 1 }}
/>

<svg xmlns="http://www.w3.org/2000/svg" width="1200" height="630" viewBox="0 0 1200 630">
  <defs>
    <linearGradient id="target" x1="0" y1="0" x2="1" y2="1">
      <stop offset="0%" stop-color="#CC0000" />
      <stop offset="100%" stop-color="#990000" />
    </linearGradient>
  </defs>
  <rect width="100%" height="100%" fill="url(#target)" />
</svg>

:root {
  --target-1: #CC0000;
  --target-2: #990000;
  --target-angle: 135deg;
  --target: linear-gradient(var(--target-angle), var(--target-1), var(--target-2));
}

.hero {
  background: var(--target);
}

$target-1: #CC0000;
$target-2: #990000;
$target: linear-gradient(135deg, $target-1, $target-2);

@mixin target-bg {
  background: $target-1;
  background: $target;
}

Colours in the Target Gradient

Stop	Name	HEX	RGB	HSL
1	Red	`#CC0000`	`rgb(204, 0, 0)`	`hsl(0, 100%, 40%)`
2	Red	`#990000`	`rgb(153, 0, 0)`	`hsl(0, 100%, 30%)`

Target Gradient in use

Build something beautifulA hero section on the Target GradientGet started

Button

Card accentAs a border or progress bar

Gradient text

Target Gradient variations

Reversed

Horizontal

Radial

Conic

Softer

Deeper

Smooth (OKLCH)

Hard stops

Download as an image

Free PNG wallpapers and backgrounds, drawn in your browser at full resolution.

More sizes and styles in the Wallpaper Maker →

Frequently asked questions

What are the hex codes for the Target Gradient?

The Target Gradient uses 2 colours: #CC0000 and #990000, at an angle of 135°.

How do I use the Target Gradient in CSS?

Paste background: linear-gradient(135deg, #CC0000, #990000); into any element’s styles. For Tailwind, use the class list in the Tailwind block above.

What text colour works on the Target Gradient?

White text has the best contrast, at 7.2:1 against the gradient’s average colour, which is AAA. Check the lightest and darkest ends too if text spans the whole gradient.