Fashion & Beauty Gradients
Retail, cosmetics and apparel brands — where a gradient usually exists to flatter the product photographed on top of it rather than to stand on its own.
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About fashion & beauty gradients
Fashion gradients behave differently from software ones because they almost never appear by themselves. They sit behind a garment, a bottle or a face, so they are chosen for what they do to the thing in front of them: warm tones for skin, deep neutrals for packaging, high-key pastels for anything that wants to read as clean.
The set is small and grows as brands are added. If you are building a lookbook or a product page, start here and then check the darkest stop against your typography — these are tuned for photography, not for text.
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