American Express ↗

American Express Gradient

#006FCF

#00175A

Text readability

Brand CoolDark Finance

American Express Gradient is a cool and dark 2-colour linear gradient that runs from blue (#006FCF) to deep blue (#00175A) at 135°. It is inspired by American Express’s brand colours, a reference point for finance interfaces. White text reads best on it, at a contrast ratio of 9.4:1 against the gradient’s average colour (AAA). Check every point, not just the average →

Unofficial reference: inspired by American Express’s brand colours, which may differ from its official guidelines. The Gradients is not affiliated with or endorsed by American Express. American Express is a trademark of its owner. The CSS is free to use, but don’t use these colours to make your own product look like American Express’s. Terms

CSS

background: linear-gradient(135deg, #006FCF, #00175A);

Tailwind

bg-gradient-to-br from-[#006FCF] to-[#00175A]

Figma token

{
    "american-express": {
        "value": "linear-gradient(135deg, #006FCF 0%, #00175A 100%)",
        "type": "color"
    }
}

American Express Gradient for SwiftUI, Flutter, Android and more

The same gradient, same direction, ready for your app or design system.

let americanExpressGradient = LinearGradient(
    colors: [
        Color(red: 0, green: 0.435, blue: 0.812),
        Color(red: 0, green: 0.09, blue: 0.353)
    ],
    startPoint: UnitPoint(x: 0, y: 0),
    endPoint: UnitPoint(x: 1, y: 1)
)

// Usage
Rectangle().fill(americanExpressGradient)

val americanExpressColors = listOf(Color(0xFF006FCF), Color(0xFF00175A))

Modifier.drawBehind {
    drawRect(
        Brush.linearGradient(
            colors = americanExpressColors,
            start = Offset(size.width * 0f, size.height * 0f),
            end = Offset(size.width * 1f, size.height * 1f)
        )
    )
}

<!-- res/drawable/american-express_gradient.xml -->
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <gradient
        android:angle="315"
        android:startColor="#006FCF"
        android:endColor="#00175A"
        android:type="linear" />
</shape>

const americanExpressGradient = LinearGradient(
    begin: Alignment(-1, -1),
    end: Alignment(1, 1),
    colors: [Color(0xFF006FCF), Color(0xFF00175A)],
);

// Usage
Container(decoration: const BoxDecoration(gradient: americanExpressGradient))

import { LinearGradient } from 'expo-linear-gradient';

<LinearGradient
  colors={['#006FCF', '#00175A']}
  start={{ x: 0, y: 0 }}
  end={{ x: 1, y: 1 }}
  style={{ flex: 1 }}
/>

<svg xmlns="http://www.w3.org/2000/svg" width="1200" height="630" viewBox="0 0 1200 630">
  <defs>
    <linearGradient id="american-express" x1="0" y1="0" x2="1" y2="1">
      <stop offset="0%" stop-color="#006FCF" />
      <stop offset="100%" stop-color="#00175A" />
    </linearGradient>
  </defs>
  <rect width="100%" height="100%" fill="url(#american-express)" />
</svg>

:root {
  --american-express-1: #006FCF;
  --american-express-2: #00175A;
  --american-express-angle: 135deg;
  --american-express: linear-gradient(var(--american-express-angle), var(--american-express-1), var(--american-express-2));
}

.hero {
  background: var(--american-express);
}

$american-express-1: #006FCF;
$american-express-2: #00175A;
$american-express: linear-gradient(135deg, $american-express-1, $american-express-2);

@mixin american-express-bg {
  background: $american-express-1;
  background: $american-express;
}

Colours in the American Express Gradient

Stop	Name	HEX	RGB	HSL
1	Blue	`#006FCF`	`rgb(0, 111, 207)`	`hsl(208, 100%, 41%)`
2	Deep blue	`#00175A`	`rgb(0, 23, 90)`	`hsl(225, 100%, 18%)`

American Express Gradient in use

Build something beautifulA hero section on the American Express GradientGet started

Button

Card accentAs a border or progress bar

Gradient text

American Express Gradient variations

Reversed

Horizontal

Radial

Conic

Softer

Deeper

Smooth (OKLCH)

Hard stops

Download as an image

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Frequently asked questions

What are the hex codes for the American Express Gradient?

The American Express Gradient uses 2 colours: #006FCF and #00175A, at an angle of 135°.

How do I use the American Express Gradient in CSS?

Paste background: linear-gradient(135deg, #006FCF, #00175A); into any element’s styles. For Tailwind, use the class list in the Tailwind block above.

What text colour works on the American Express Gradient?

White text has the best contrast, at 9.4:1 against the gradient’s average colour, which is AAA. Check the lightest and darkest ends too if text spans the whole gradient.