Lyft ↗

Lyft Gradient

#FF00BF

#C400FF

Text readability

Brand BoldNeon Travel

Lyft Gradient is a bold and neon 2-colour linear gradient that runs from pink (#FF00BF) to purple (#C400FF) at 135°. It is inspired by Lyft’s brand colours, a reference point for travel interfaces. Black text reads best on it, at a contrast ratio of 5.3:1 against the gradient’s average colour (AA). Check every point, not just the average →

Unofficial reference: inspired by Lyft’s brand colours, which may differ from its official guidelines. The Gradients is not affiliated with or endorsed by Lyft. Lyft is a trademark of its owner. The CSS is free to use, but don’t use these colours to make your own product look like Lyft’s. Terms

CSS

background: linear-gradient(135deg, #FF00BF, #C400FF);

Tailwind

bg-gradient-to-br from-[#FF00BF] to-[#C400FF]

Figma token

{
    "lyft": {
        "value": "linear-gradient(135deg, #FF00BF 0%, #C400FF 100%)",
        "type": "color"
    }
}

Lyft Gradient for SwiftUI, Flutter, Android and more

The same gradient, same direction, ready for your app or design system.

let lyftGradient = LinearGradient(
    colors: [
        Color(red: 1, green: 0, blue: 0.749),
        Color(red: 0.769, green: 0, blue: 1)
    ],
    startPoint: UnitPoint(x: 0, y: 0),
    endPoint: UnitPoint(x: 1, y: 1)
)

// Usage
Rectangle().fill(lyftGradient)

val lyftColors = listOf(Color(0xFFFF00BF), Color(0xFFC400FF))

Modifier.drawBehind {
    drawRect(
        Brush.linearGradient(
            colors = lyftColors,
            start = Offset(size.width * 0f, size.height * 0f),
            end = Offset(size.width * 1f, size.height * 1f)
        )
    )
}

<!-- res/drawable/lyft_gradient.xml -->
<shape xmlns:android="http://schemas.android.com/apk/res/android"
    android:shape="rectangle">
    <gradient
        android:angle="315"
        android:startColor="#FF00BF"
        android:endColor="#C400FF"
        android:type="linear" />
</shape>

const lyftGradient = LinearGradient(
    begin: Alignment(-1, -1),
    end: Alignment(1, 1),
    colors: [Color(0xFFFF00BF), Color(0xFFC400FF)],
);

// Usage
Container(decoration: const BoxDecoration(gradient: lyftGradient))

import { LinearGradient } from 'expo-linear-gradient';

<LinearGradient
  colors={['#FF00BF', '#C400FF']}
  start={{ x: 0, y: 0 }}
  end={{ x: 1, y: 1 }}
  style={{ flex: 1 }}
/>

<svg xmlns="http://www.w3.org/2000/svg" width="1200" height="630" viewBox="0 0 1200 630">
  <defs>
    <linearGradient id="lyft" x1="0" y1="0" x2="1" y2="1">
      <stop offset="0%" stop-color="#FF00BF" />
      <stop offset="100%" stop-color="#C400FF" />
    </linearGradient>
  </defs>
  <rect width="100%" height="100%" fill="url(#lyft)" />
</svg>

:root {
  --lyft-1: #FF00BF;
  --lyft-2: #C400FF;
  --lyft-angle: 135deg;
  --lyft: linear-gradient(var(--lyft-angle), var(--lyft-1), var(--lyft-2));
}

.hero {
  background: var(--lyft);
}

$lyft-1: #FF00BF;
$lyft-2: #C400FF;
$lyft: linear-gradient(135deg, $lyft-1, $lyft-2);

@mixin lyft-bg {
  background: $lyft-1;
  background: $lyft;
}

Colours in the Lyft Gradient

Stop	Name	HEX	RGB	HSL
1	Pink	`#FF00BF`	`rgb(255, 0, 191)`	`hsl(315, 100%, 50%)`
2	Purple	`#C400FF`	`rgb(196, 0, 255)`	`hsl(286, 100%, 50%)`

Lyft Gradient in use

Build something beautifulA hero section on the Lyft GradientGet started

Button

Card accentAs a border or progress bar

Gradient text

Lyft Gradient variations

Reversed

Horizontal

Radial

Conic

Softer

Deeper

Smooth (OKLCH)

Hard stops

Download as an image

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Frequently asked questions

What are the hex codes for the Lyft Gradient?

The Lyft Gradient uses 2 colours: #FF00BF and #C400FF, at an angle of 135°.

How do I use the Lyft Gradient in CSS?

Paste background: linear-gradient(135deg, #FF00BF, #C400FF); into any element’s styles. For Tailwind, use the class list in the Tailwind block above.

What text colour works on the Lyft Gradient?

Black text has the best contrast, at 5.3:1 against the gradient’s average colour, which is AA. Check the lightest and darkest ends too if text spans the whole gradient.