Brand Gradients

About brand gradients

Brand gradients are the largest part of the library because they are the hardest to get right by eye. A screenshot loses the color profile, and a gradient picked from a compressed PNG drifts a few points off on every stop. Each one here starts from the brand’s publicly visible colours and is stored as hex values. They are references, not official assets: colours are approximate, brands change them, and none of these brands is affiliated with or endorses The Gradients.

Use them for mockups, case studies, competitive decks and design research — the places where being approximately right is worse than being obviously different. If you need a gradient that evokes a brand without copying it, start from one here and shift the hue range in the Gradient Generator.